Sports Perspectives

Global Media & Sports has observed that the global marketplace is challenging and this presents unique opportunities for sports which GMS can help explore.

  Outcome for Sport
Mass TV audiences demand content. Leading sports provide quality content that ensures large audiences. favourable
The digital revolution increases overall sports audiences across multiple platforms favourablefavourable
The digital revolution will also grow online and mobile audiences, but monetization will be challenging. favourable
Other aspiring sports must have an audience growth strategy across either platform or niche audience. favourable
Growth in merchandising and sponsorship for sports is more challenging neutral
Major capital projects for sports, such as stadiums, are more problematic unfavourable
Broadcasters have faced a tougher advertising market and higher costs but need improving neutral
National leagues are becoming increasingly dependent on media rights as a driver of revenue and sponsorship favourable
Many clubs across professional leagues of global sports are facing tough challenges due to increasing capital and operating costs neutral