Sports & Media Rights Drivers
Global Media & Sports has an indepth understanding of the critical drivers of media rights value and how those
drivers can be managed to extract the highest value.
Media Programming
- Scheduling / windows of sports
- Viewership trends compared to alternative programming and other sports
- Bundling packaging of sports across platforms / windows
- Advertising minutes and costs availability
- Specific programming across new media
Image/Branding
- Attendance /participation in sports
- Community engagement
- Image and role models from the sports
- Venues standards and capacities
- Sports clubs / operating structures
- Game and competition intensity
Audience
- FTA TV and Pay TV ratings audience share
- Pay TV attributable subscribers
- Online, unique visitors / page views
- Attendances at home and away games and finals
- Participation trends at grassroots
Economics
- Direct and indirect value of sports
- Digital platform including monetization model
- Other revenues eg sports betting
- International rights
- Sports broadcasting relationships with sponsorship