Global Media & Sports

Media Rights Advisory

• Across FTA TV, Pay TV, radio, online & mobile
• Preparation of valuation & strategic reviews of sports properties
• Reviewing structures/ events/ program windows to explore areas to increase value
• Preparation of media rights bid process including term sheets
• Undertaking negotiations on the sale of media rights
• Finalization of negotiation into agreed contractual terms
• Preparation (with legal advisors) of final contracts

Typical GMS Scope to Maximize the Value of Rights

1) Establishing fact base for the sports across television, online and radio

• Understanding the structure and historical requirements of the sport in terms of audience exposure and broadcasting revenues
• Understanding the current sports rights contracts and specifically how they may impact future rights
  • auditing the historical performance across time-slots, ratings, overseas sales and halo-effects;
  • evaluating prior contracts—term of contract, warranties, options, new media inclusion and overall commitment and performance of broadcaster;
  • the sports inventory—what is it that you are selling—FTA, subscriptions, DVD, pay-per-view, new media, internet, telephony, carve-outs for sponsors, post cards, CSA's, clean feeds, match-day technoloy?
  • how has your landscape changed? Planning your contract to maximize value and coverage
  • programming windows for games that maximize audience
• Understanding contractual / business arrangements with new media rights holders including geoblocking
• Understanding audience, ratings, sponsorship and brand reputation trends of the sport

2) Preliminary negotiations for the sport including discussions with potential rights holders across geographies on the future critical issues for:

• programming
• new media
• technology evolution of broadcasting for the sport

3) Developing term sheets of the media rights and the fundamentals of an agreement

• inclusions / exclusions
• basis of rights
• identify any constraints programming requirements

4) Call for formal submissions and review from potential broadcasters

• Finalization by interested parties of binding offers
• Review of submission
• Workshop recommended outcome with the sport

5) Negotiation with prioritized broadcasters

• Negotiation terms and conditions with preferred parties

6) Selection of preferred broadcaster by geography and finalize contractual terms

• Develop final contract and sign contract

Other Advisory Roles

• Stadium strategy reviews and negotiations
  • financial evaluation of stadium capital projects
  • evaluation of alternative stadium options
  • undertaking negotiations on behalf of sports
• Strategic advisory and negotiations for:
  • review of competitive structures of national leagues
  • assessment of the sale and/or acquisition of sporting franchises national leagues
  • review of financial and business structures of sports franchises
  • review of sports international events strategy
  • submissions to external bodies such as government